Crest Nicholson is well placed and sufficiently capitalised to take advantage of the long-term growth opportunities. Our Group strategy seeks to build on our strengths and address the challenges we face, and consists of five strategic priorities:
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Building great places for our customers, communities and the environment
Crest Nicholson create well designed, high quality homes in sustainable communities
Strategy
Our priorities
Land Portfolio
We own or control a prime land portfolio which offers the long-term stability of a land pipeline for development and revenue generation. It enables us to react swiftly to growth opportunities when the market recovers.
STRATEGIC LAND AND PARTNERSHIPS
We manage acquisitions of strategic land in a central function, to incorporate land at the advanced planning stage into the short-term land portfolio for development. We build strategic relationships within the private rented sector and with registered providers of affordable housing.
PLACEMAKING AND QUALITY
The quality of the homes we build is a key component of our strategy. It directly impacts customer satisfaction, brand reputation and our long-term value. Right first time, high quality homes reduce defects, enhance durability and have fewer maintenance issues, which lead to stronger confidence from our customers. Placemaking is important to create developments that have a positive impact on our customers, communities and the environment.
Operational Efficiency
We are driving increased operational rigour and efficiency, managing costs effectively and increasing value and productivity of the business. This will ensure we are able to optimise resources to support long-term sustainable growth.
Five-Star Customer Service
Exceptional customer care and service is fundamental in the housebuilding sector. Providing customer care, with consideration of what customers’ expectations are, is always at the forefront of our minds. Strong commitment to deliver high quality homes and exceptional customer experience is at the heart of everything.
Our priorities are underpinned by our four foundations
Safety, Health and Environment
Our number one priority. We strive for continuous improvement and set the target to be among the industry leaders for safety performance.
Sustainability & Social Value
The nature of our business means we can make a sizable positive contribution both environmentally and socially through our operations and the creation of new homes and communities.
People
The quality of our people and the decisions they make are fundamental to the success of our business. We continue to focus on increasing the diversity of our workforce and are an inclusive employer.
Financial Targets
Our strategy focuses on maintaining an efficient operating model that converts our land into developments which deliver attractive returns, by way of increased margins and return on capital employed.
Our values
Our values underpin how we implement our strategy, defining who we are and how we do business
