All you need to know about buying a new home with Crest Nicholson
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Building great places for our customers, communities and the environment
Crest Nicholson create well designed, high quality homes in sustainable communities
We use 12 key performance indicators to monitor our progress against our strategic objectives. These are the key metrics that we use to measure the performance and health of the business.
Financial
Return on capital employed (ROCE)1
4.1%
Definition
Adjusted operating profit before joint ventures divided by average capital employed.
Why we measure
Illustrates how effective the Group’s capital allocation is in delivering returns.
Earnings before interest and tax (EBIT) margin1
5.1%
Definition
EBIT margin (operating profit margin) reflects the adjusted profit before interest, joint ventures and tax achieved by the Group, divided by revenue.
Why we measure
Assesses the financial efficiency of our Group operations before any one-off costs.
Unit completions
1,873
Definition
Sales of homes recognised in the year including 100% of those held in joint ventures and on an equivalent unit basis.
Why we measure
Reflects overall business activity and output and enables us to forecast future capacity requirements.
Land creditors as a % of net assets1
18.1%
Definition
Land creditors divided by net assets.
Why we measure
Ensures that the Group is maintaining its financial position when entering into future land commitments.
Net (debt)/cash1
£(8.5)m
Definition
Cash and cash-equivalents plus non-current and current interest-bearing loans and borrowings.
Why we measure
Illustrates the Group’s overall liquidity position and general financial resilience.
Land portfolio forecast gross margin
23.1%
Definition
The forecast gross margin after sales and marketing costs of land we hold in our short-term land portfolio.
Why we measure
Indicates the earnings potential of current and future land development and the sale of associated homes.
1 ROCE, EBIT margin, net debt/cash and land creditors as a percentage of net assets are alternative performance measures. See pages 158-159 of the 2024 Annual Report and Accounts for further details.
2 Represented as per note 29 of the financial statements within the 2024 Annual Report and Accounts.
Non-financial
Greenhouse gas emissions intensity
1.83
Definition
The greenhouse gas emissions intensity reflects our scope 1 and 2 emissions (tCO2e) per 100 sq. m of completed floor area. It includes business travel via company cars, fuel and energy used on sites and in offices.
Why we measure
Tracks our progress on reducing our impact on the environment. There is also a financial benefit from increased operational efficiency and reduced cost of fuel used.
Waste intensity
7.15
Definition
Waste intensity reflects tonnes of construction waste per 100 sq. m of completed floor area.
Why we measure
Tracks our progress on reducing our impact on the environment. There is also a financial benefit from the reduced cost of materials purchased and waste generated in the construction process.
Voluntary employee turnover
22%
Definition
The percentage of leavers during the year by reason of resignation or retirement as a proportion of total employees at the end of the year.
Why we measure
Low employee turnover supports greater depth of experience, continuity and development of skills within our teams.
Customer satisfaction
4 star
Definition
The annual HBF’s customer satisfaction rating based on the NHBC survey which new home buyers receive. Survey results are published in March each year.
Why we measure
Providing 5 star customer service is one of our strategic priorities. In 2024, we have consistently achieved a customer satisfaction rating above the 90% required to achieve 5 star status in March 2025.
Annual Injury Incidence Rate (AIIR)
396
Definition
AIIR represents the number of accidents in the year normalised per 100,000 people working on-site.
Why we measure
The safety, health and welfare of everyone who is part of our operations is our number one priority.
Affordable and bulk housing completions
44%
Definition
Proportion of unit sales of homes recognised in the year to affordable housing, including open market bulk sales.
Why we measure
Partnerships form part of our strategic priorities.
The number published for 2023 in last year’s report has been updated to include open market bulk sales.
