The UK’s antiquated planning system needs
fundamental reform if we are to build the
homes we need for our growing population.
Given this backdrop, and cognisant of our
strong financial position, we have continued
tobe active in the land market in FY22 and
willremain disciplined and selective in doing
so in FY23.
Once sites have been identified and secured
the process for obtaining planning approvals
and satisfying any necessary conditions
has also become increasingly inecient.
Planning teams are often under-resourced
and trying to catch up after the pandemic
disruption. Fresh environmental challenges
emerged during the year including ground
nutrient levels and water neutrality. While we
are wholly committed to operating in harmony
with our natural habitat and to ensure we leave
a sustainable legacy on all our developments,
these challenges again impact our ability to
get on site and start building. Although these
challenges are significant we have a strong
heritage and capability in procuring land
and utilising our placemaking experience
to navigate the approval process as swiftly
as possible.
In 2023 we would like to see the Government
tackle the constraints in the UK’s planning
environment.
Progress on strategy
We set out an update to our strategy at
our Capital Markets Day in October 2021.
Having completed the first phase of this
strategy and delivered a strong financial
and operational turnaround, the Board
outlined to shareholders why it believed
growing Crest Nicholson’s footprint in the
UK and expanding into new geographies
was the best way to create value over the
medium term.
We have made a strong start with these
ambitions in FY22. In Yorkshire we have
opened an oce, establishing a small team
which has been active in the land market,
acquiring its first site and with terms agreed on
several others. We have been able to attract
high quality talent with expertise in the region
and have been pleased by the local reception
to the Crest Nicholson brand. In East Anglia
we have recruited an experienced leader who
has recently joined us and will implement a
similar approach in that region.
Given the uncertain economic backdrop and
challenges outlined above we have decided
to defer the planned opening of a third
new division in FY23. We will also remain
disciplined and selective in acquiring new
sites and incurring incremental overheads
across the whole Group and will look to
accelerate the growth plan in the new
divisions when market conditions stabilise.
Part of rebuilding operating margins in Crest
Nicholson in line with sector peers lies in
our ability to divest of those legacy schemes
held at weaker margins. On 6 May 2022 we
sold our 50% share in our joint venture with
Clarion Housing Group containing the London
Chest Hospital development in East London.
We recorded a £2.3m net impairment loss on
financial assets because of this disposal but
will receive £16.0m in consideration and forego
significant working capital utilisation in the
development of that scheme in future years.
Delivering excellent customer service
is a major focus for all Crest Nicholson
employees, reflected by our inclusion
ofattaining a five-star rating in the Home
Builders Federation (HBF) customer
satisfaction survey as one of our five
strategic priorities. In addition, our industry
is undergoing significant change in this
area. The New Homes Quality Code (Code)
was introduced in October 2022, and we
have been preparing to align our business
operations and processes to comply with
the requirements of the Code. We welcome
its objectives which will support the delivery
of high standards from housebuilders and
see customers being more actively involved
during the construction process through
to completion.
During the year we have recruited a
dedicated Quality Assurance team to
support and train our site teams to deliver
the new requirements to take photographic
evidence throughout the quality assurance
process. We have also started to roll out
COINS, an enterprise resource planning
(ERP) platform specifically designed for
the construction industry and specifically
its customer service module, which will
provide better oversight of the snagging
andresolution process.
As outlined above, this year has seen
thehousebuilding sector impacted by
disruption to labour and supply chains
through a combination of adjusting to
life outside of the European Union, the
aftermath of COVID-19 and the conflict in
Ukraine. Against this backdrop we have
experienced operational challenges and
disruption in one of our divisions that has
delayed the handover of some properties
to customers. This has disproportionately
impacted our overall 2022 satisfaction score
which is now expected to be marginally
below the threshold required to retain
five-star when awarded in February 2023.
We are naturally disappointed with this
outcome as it falls short of the standard
wehave embedded into one of our strategic
priorities. However, we are confident that
the actions and investments we have made
during the year will return Crest Nicholson
tofive-star status next year.
Building Safety Pledge
In April 2022 we signed the Government’s
Building Safety Pledge (Pledge), which we
believe is in the best interests of the Group,
taking further steps to support those living
in aected buildings. The Pledge sets out
our commitment to address life-critical fire
safety issues on all buildings of 11 metres
and above in England developed by the
Group in the 30 years prior to 5 April 2022.
In addition, the Group agreed that the
Government’s Building Safety Fund will not
be used to remediate those buildings and
that it will reimburse any amounts already
paid by the Building Safety Fund. There is
now greater clarity around the Government’s
requirements of us and the wider sector
concerning historic building safety issues,
and the costs related to remediate these.
Political and economic environment
The UK is facing the same global headwinds
on inflation and energy supply as other
developed nations. The impact of COVID-19
necessitated significant financial intervention
from the Government to protect the economy
and jobs. These actions are undoubtedly
contributing to some of the current
economic fragility.
However, the political uncertainty experienced
over the late summer of 2022 was undeniably
self-inflicted and avoidable. The short tenure
of the Prime Minister and Chancellor of the
Exchequer, following the rejection of their
Mini Budget in September, created additional
volatility. Financial markets became instantly
concerned by tax cuts that were not clearly
funded. In addition, the overall aordability
of the UK’s projected national debt led to a
rapid drop in the value of the British pound
and speculation on the requirement for a
succession of steep increases in interest
ratesinto 2023.
Mortgage rates responded in kind with
lenders increasing their rates across all
products and in many instances withdrawing
products for those buyers with the lowest
levels of equity. Media speculation at the time
inevitably focused on the pressure this would
exert on the housing market, pointing to falling
volumes and prices as a major correction
was underway. Rising mortgage costs were
accompanying a general cost of living crisis
as increasing energy bills and food prices
were being absorbed against a call for wage
inflation restraint in the public sector to help
curb overall levels of inflation.
The appointment of another Prime Minister
and Chancellor in October, complemented
by a new Budget in November calmed the
financial markets. Focusing on delivering
eciencies in public spending and increasing
taxes across a variety of income streams has
already started to lower predictions of peak
future interest rates. Evidence that inflation
is starting to recede is also supporting
this narrative.
No one can definitively predict how the
housing market will perform in 2023. The UK
consumer will undoubtedly be in possession
of lower levels of disposable income, however
mortgage availability will likely still remain
good, albeit more expensively priced than in
2022. This is a key dierentiator to the last
housing market downturn in 2008, when
stress in the banks was the principal cause
of the weakness. Ultimately the significant
commitment and decision that comes with
buying a home is heavily linked down to
sentiment and confidence. The UK housing
stock remains structurally challenged with
demand outstripping supply. We are confident
in our ability to operate and trade in whatever
economic conditions we face next year.
The political volatility in the UK has also
hindered the necessary change and progress
we need in how we operate. The land
market is highly competitive with multiple
bidders for new schemes. The strong sales
market of the past two years has seen outlet
numbers fall across all major developers
and there is not enough new land being
released to replenish this capacity and help
support the Government’s previously stated
aspiration to build 300,000 homes a year.
9
Crest Nicholson
Annual Integrated Report 2022
Strategic
Report
Governance and
Directors’ Report
Financial
Statements